Liebherr Appliances has just concluded taking part in IFA (International Consumer Electronics Fair) in Berlin, Germany from 6 to 11 September 2019! The largest consumer electronics trade fair in the word, IFA 2019 welcomed more than 1800 exhibitors and 250,000 visitors from around the globe. On our very generous 1,900 square metres of exhibition space, we presented a variety of exclusive fridge and freezer appliances.
For 65 years Liebherr has been passionate about meeting our customers’ requirements for optimum food storage conditions to ensure ultimate freshness, hence our motto this year:
“Your Food. Our Passion.”
“We are the freshness specialists and have always been passionate about the perfect storage of food,” explains Steffen Nagel, Managing Director of Sales & Marketing at Liebherr-Hausgeräte GmbH. While Liebherr’s unique DuoCooling technology has already set a high standard in terms of extended storage time in all Liebherr fridge-freezers, BioFresh lies at the heart of the optimal freshness experience. “Healthy nutrition makes an important contribution to the well-being of many people and food’s freshness quality plays an important role in this. BioFresh technology provides the perfect climate for food and real added value in everyday life. Food stays fresher much longer and unnecessary throwing away of food due to its short shelf life is a thing of the past – as is the constant need to go shopping for food. This means we are simultaneously picking up on the two social megatrends of health and sustainability.”
With a multitude of innovative appliances and a great passion for detail, Liebherr also fulfils individual needs. “Discover our innovative strength for all real-life situations: regardless of whether you are short of space, are living without a cellar, or want to store a lot – we have the right solution to fit seamlessly into your kitchen,” says Nagel.