Bringing the brand closer to the consumers

Klang Valley, 23 September 2016 – Liebherr, top German innovator of premium cooling and freezing appliances, officially opened their Appliances Showroom to better cater to the needs of consumers while giving them the opportunity to have a look and feel of the appliances in their actual environment. Together with the much awaited showroom opening, the Appliances Division partnered with the Crane Division, also celebrated in a timely manner the Oktoberfest. Joined by guests from the media, corporate sector and the loyal customers – bridging and sealing a long and lasting relationship, as Liebherr Malaysia takes another milestone at the new sales office and Appliances Showroom in Klang Valley.

The Liebherr Appliances Showroom is divided into two, showcasing the household and commercial range of appliances available in the Malaysian market to date. Liebherr’s dedication to bring design, quality and innovation to the consumers is now made possible, the showroom will be acting as the link to bring the consumers closer to the brand. “This reflects Liebherr’s commitment, to develop a stronger and deeper business relationship with our business partners and customers in Malaysia and it is a reflection of the confidence on the Malaysian economy. And our ultimate objective is to be the ‘FIRST CHOICE’ of our CUSTOMERS, we therefore want to be able to react flexibly to customers’ wishes and establish ourselves as their partners of choice in the long term. On the products perspective, we want our appliances to feature innovation, green technologies, elegant design and high standard of quality,” expressed Mr. Joerg Huber – Director Production and Product Development, Liebherr Appliances Kluang Sdn Bhd.

World Premiere of Premium Appliances

Premium Liebherr Appliances ranging from household to commercial are showcased at the newly opened showroom. One of the highlights is the multi-awarded household refrigerator from Liebherr’s ‘Made in Germany’ Black Steel Series, the Black Steel Side-by-Side refrigerator – SBSbs 7263, which was shown for the first time in Malaysia. In conjunction with the special events was also the unveiling of the new range of the highly successful and market leading commercial chest freezers, which will be made available in the Asian market very soon. “In the development of these new freezers, we gave much emphasis on energy savings and reckoned the market needs especially on presentation of the units for branding and performance,” added by Mr. Joerg Huber.

Active Engagement, Online-Offline

Another highlight is the locally made Liebherr Barrique Wine Cabinet, WKb 1712 – which was the most coveted prize that night on the Liebherr Malaysia Lucky Draw 2016. A social media game was announced at the beginning of the program, encouraging guests to be more familiar with Liebherr Appliances’ social media platforms.

Oktoberfest Celebration

Liebherr engaged Brotzeit to bring in the many flavours of Germany, celebrating the timely events in the most German fashion. Guests were offered the finest German cuisine and premium biers from the Paulaner family.

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