Liebherr’s booth at IFA, one of the world’s leading exhibitions for consumer electronics and home appliances with a focus on the European market, will give you a glimpse of the future. Showcasing new technologies such as ‘CoolVision’ and the smart appliances of the European BluPerformance Line offer customers an interactive way of food management while setting new standards for energy efficiency, usable space and design.

IFA 2016

“Have you ever talked to your fridge? It knows more than you think.” That’s the motto under which Liebherr will be presenting digital solutions for BluPerformance refrigerators. All fridges of this European line can be fitted with the latest generation of Liebherr’s SmartDeviceBox. This is a convenient plug and play solution for your fridge and freezer appliances being able to network with mobile devices. Customers will be able to interact digitally with the fridge, which opens up a new dimension in food management.

Trade visitors can experience and interact with BluPerformance appliances in the ‘Cube’ – the innovative centrepiece of the Liebherr booth. Virtual Reality glasses will transport trade visitors into different worlds where they will experience BluPerformance functions and technologies in a completely new level. Over-sized touch screen displays will let you access information about the extensive range of appliances in a fast, appealing multimedia environment.

For the general public, “the new dimension in freshness” will be presented by means of an engaging stage show. A host and a Liebherr expert will present the next generation of appliances and their features in an entertaining interview format. We have a surprise for members of the show’s audiences, so be sure to visit our booth!


CoolVision – trends in the lifestyle sector

Within the framework of its ‘CoolVision’ series, Liebherr is presenting a design study that draws together the facets of modern living, light and emotion to explore exciting and various ways of creating ambient lighting. There will also be a presentation of current lifestyle trends and the superb convenience and outstanding energy efficiency of the freestanding and built-in appliances on display.

Berlin is always worth a trip and if you are at IFA 2016, seeing the Liebherr booth will surely be a highlight of your visit! Meet us at Hall 2.1, from 2 to 7 September.

Connected or not – upgrading to a LIEBHERR refrigerator is always a smart choice! The appliances currently available in the APAC region are not ready for SmartDeviceBox yet, but with an extensive choice of appliances for all spaces & lifestyles, best in class energy efficiency, and an industry leading warranty, it’s worth to discover LIEBHERR today. Find out more at!

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