Design Shanghai is one of the world’s most prestigious international design events and the leading design event in Asia. Constantly breaking new ground, it has set a precedent in China’s ever-growing design community. Showcasing the best design brands and galleries from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with Asia’s top architects, interior designers, property developers, retailers and private buyers.

8 March 2017, Liebherr Appliances debuted at Design Shanghai as one of the exhibitors for the household appliances section. We showcased cutting-edge products ranging from refrigerators, wine cabinets and humidor. Giving guests not just to view our products but to have a feel of how our products can be integrated into their lifestyle.

Liebherr Appliances on display

Liebherr Appliances at Design Shanghai

As a globally recognised cooling and freezing expert, Liebherr takes pride on being able to showcase our motto “Quality, Design and Innovation” all throughout the features of our products. Timeless elegance coupled with state-of-the-art technology are implemented all throughout the product ranges: refrigerators, freezers, wine cabinets and humidor.

Cigar 101  live-demo

We were honoured to have the presence of Mr. Alain Velazco, a famous personality in the cigar industry and top Cuban cigar master, as he demonstrated his expertise on cigar 101.

guests taking photo of the cigar master Alan Velazco

Guests stopped to watch Mr. Alain Velazco doing a live-demo on cigar making.

WeChat Activities at the booth

We have also prepared a number of surprises to the guests in connection with the launch of Liebherr Appliances WeChat account in China. Guests were asked to scan the QR code to participate in the online activities and win exciting prizes!

Guest scanning the QR code to participate in the Liebherr WeChat activities.


Grand Opening of Liebherr Appliances flagship store in China

Mr. Gian Paolo Glueckler (General Manager, Liebherr Household Appliance Division APAC), Mr. Oliver Wu (Sales Manager, Liebherr Appliances China), Ms. Janet Ho (Marketing Manager, Liebherr Appliances APAC), Cyrill Wildberger (Liebherr Project Manager) and Beijing HI-SEASONS Trading Co., Ltd.: Mr. Qiu Mian (President of Sales Co., Ltd.) and Mr. Wang Ke (Director of Sales Department), Mr. He Jun (General Manager of Shanghai Dequn Kitchen Equipment Co., Ltd.) and Mr. Wu Ming (Deputy General Manager), jointly cut the ribbon to mark the official launch of the Liebherr mono-brand shop in China.

On the evening of 9th March 2017, we have officially opened the Liebherr mono-brand shop in to the public. The ribbon cutting ceremony was attended by the senior management and Liebherr Appliances staff.

Mr. Glueckler, General Manager of Liebherr Appliances APAC giving a speech

To officially mark the opening, Mr. Gian Paolo Glueckler, General Manager of the Liebherr Appliances in Asia Pacific, welcomed the guests by sharing the Liebherr’s brand story. Liebherr Appliances has been quite popular in the Chinese market for many years now and has been widely favoured by domestic consumers. This milestone just proves how the Liebherr brand gets stronger in the APAC region.


Liebherr Appliances Showroom:

No. 258, Wending Road, Xuhui District, Shanghai

To make an appointment for a showroom visit, contact: 021-64288368

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