We, Liebherr-Hausgeräte GmbH, are pleased that you are visiting our web pages (hereinafter also referred to collectively as “website”) and that you have thereby expressed an interest in the Liebherr Group.
We attach great importance to the protection and security of your personal data. Therefore, we consider it vital to inform you in the following about which of your personal data we process for what purpose and what rights you have in respect of your personal data.
General information
What is personal data and what does processing mean?
– “Personal data” (hereinafter also referred to as “data”) are all the details that make a statement about a natural person. Personal data are not just details that allow a direct conclusion to be drawn about a certain person (such as the name or e-mail address of a person), but also information with which with suitable additional knowledge a connection can be made with a certain person.
– “Processing” means any action taken with your personal data (such as collection, recording, organisation, structuring, storage, use or erasure of data).
Who is the controller for the processing of your data?
The controller for the processing of your data is:
Liebherr-Hausgeräte GmbH
Memminger Str. 77-79
88416 Ochsenhausen
Germany
Phone: +49 7352 928-0
E-Mail: [email protected]
How can you reach our data protection officer?
Our data protection officer can be reached at the following contact details:
Corporate Privacy
Liebherr-IT Services GmbH
St. Vitus 1
88457 Kirchdorf an der Iller
Germany
E-mail: [email protected]
What rights do you have as a data subject?
As a data subject, you have the right, within the legal scope, to:
– Information about your data;
– Rectification of inaccurate data and completion of incomplete data;
– Erasure of your data, particularly if (1) they are no longer necessary for the purposes stated in this Data Protection Declaration, (2) you have withdrawn your consent and there is no other legal ground for the processing, (3) your data have been unlawfully processed, or (4) you have objected to the processing and there are no overriding legitimate grounds for the processing;
– Restriction of the processing of your data, particularly if the accuracy of the data is contested by you or the processing of your data is unlawful and instead of deletion you demand restriction of use;
– Object to processing of your data based on legitimate interests, on grounds relating to your particular situation, or, without specific justification, to processing of your data carried out for direct marketing purposes; unless it is an objection to direct marketing, we ask that you explain the reasons why we should not process your data as we may do, when you lodge an objection. In the event of your reasoned objection, we will examine the merits of the case and cease processing unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims;
– Receive your data in a structured, commonly used and machine-readable format and to have your data transmitted from us directly to another controller;
– Withdraw consent, if you have given us consent for processing. Please note that the lawfulness of processing based on consent before its withdrawal will not be affected by your withdrawal.
If you assert any of the above-stated rights, please understand that we may require you to provide evidence showing that you are the person you claim to be.
Furthermore, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the GDPR.
Links to other websites
Our website may contain links to and from websites of other providers not affiliated with us (“third parties”). After clicking on the link, we no longer have any influence on the processing of any data transmitted to the third party when the link is clicked (such as the IP address or the URL on which the link is located), as the behaviour of third parties is naturally beyond our control. Therefore, we cannot assume any responsibility for the processing of such data by third parties.
Links to social networks and messenger services
Our website may contain links to share content from our website on various social networks and/or messenger services. The established links do not result in any data being transmitted to providers of social networks or messenger services while you are using our website. Only when you click on one of the links to share content from our website will data (such as your IP address or the URL on which the link is located) be transmitted to the respective provider of the social network or messenger service. We have no influence on further data processing by the respective provider of the social network or messenger service.
Data processing
Log files
Each time you access and use our website, the web browser used on your terminal equipment (computer, smartphone or similar) automatically sends information to our web servers, which we store in so-called log files.
What data do we process and for what purposes?
We process the following data:
– Your (external) IP address
– Date and time of access
– Domain name of your internet access provider
– The type and version of browser you are using and the operating system you are using
– URL (address on the internet) of the web page you were on at the time of the access
– The files you retrieve via the respective web page (type of access, name of the retrieved file, URL of the retrieved file, success of the retrieval)
– The amount of data transmitted to you when visiting the respective web page
– If applicable, date and time of submission when using web forms
These data are in principle processed by us solely for the purpose of ensuring stability as well as network and information security.
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data is carried out for purposes of legitimate interests pursuant to Article 6 para. 1 point f GDPR.
Our legitimate interests pursued are the improvement and maintenance of the stability or functionality and the security of our website.
You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.
Use of web forms
– E-mail newsletters
On our website, we offer you the option of subscribing to our e-mail newsletter „FreshMAG“ via web forms.
What data do we process and for what purposes?
We may process the following data:
– Salutation
– Name, first name
– E-mail address
– Your (external) IP address
– Date and time of subscription and reconfirmation of subscription
– Date and time of the newsletter retrieval
The data provided by you are in principle processed by us solely in order to regularly send you our newsletter (if applicable with a personal address) by e-mail and to provide you with marketing information on our products or service offerings or about corresponding promotions, events, competitions, articles, etc.
The data collected in the course of newsletter subscription, including the so-called double opt-in procedure, are in principle processed by us solely for the protection of the offer and for the compliance with our legal obligations to provide proof. With the double opt-in procedure, you will receive an e-mail in the course of the newsletter subscription with a request to reconfirm your subscription to our newsletter. If you do not confirm your subscription by clicking on the confirmation link sent to you, you will not be subscribed for our e-mail newsletter and therefore will not receive it.
In addition, we track and analyse your interactions with our newsletter (measurement of opening and click rates) and store this information in your recipient profile in order to measure the success of our newsletter and to be able to continuously improve it and design it as needs dictate. Opening rates are measured with the help of a so-called pixel, a small, invisible image file that is automatically loaded by the web server when the newsletter is opened and thereby provides information that the newsletter was actually opened. The measurement of click rates, on the other hand, is carried out in such a way that after clicking on a web link contained in the newsletter, you are first directed to a web server where your click is registered; only then do you reach the actual target page.
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data is based on your consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR resp. for the compliance with a legal obligation pursuant to Article 6 para. 1 point c, para. 3 point a GDPR in conjunction with Article 32 GDPR (security) resp. Article 7 para. 1 GDPR (obligation to provide evidence).
You have the right to withdraw given consent at any time with effect for the future and/or to object at any time to processing of your data for marketing purposes. The withdrawal/objection does not affect the lawfulness of the processing before the withdrawal/objection. An isolated withdrawal/objection regarding only the measurement of opening and click rates and/or the storage of the measurement results in recipient profiles is not possible, which means that you will have to unsubscribe from the newsletter as a whole for that. You can unsubscribe from the newsletter at any time by sending an e-mail to [email protected] or by clicking on the unsubscribe link at the end of each newsletter.
– Competitions
On our website, we offer you the option of participating in various competitions of different organisers via web forms. If you make use of this option, we will transmit your data collected via the respective form to the designated competition organiser. For further processing of your data, the organiser is responsible. For details on the further processing of your data, please refer to the respective data protection declaration of the organizer, provided to you at the time when your data are obtained, and, if applicable, the participation conditions for the respective competition.
What data do we process and for what purposes?
We typically process the following data:
– Salutation
– Name, first name
– E-mail address
– Address
– Content data (your answers to the competition)
These data are in principle processed by us solely for the purpose of providing the service (transmission of your data to the organiser).
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data is carried out for the performance of a contract or in order to take steps prior to entering into a contract pursuant to Article 6 para. 1 point b GDPR.
– Digital contents
On our website, we offer you the option of accessing or downloading digital contents such as white papers and similar documents from various providers via web forms. If you make use of this option, we will transmit your data collected via the respective form to the designated provider of the digital content. For further processing of your data, the provider is responsible. For details on the further processing of your data, please refer to the respective data protection declaration of the provider, provided to you at the time when your data are obtained.
What data do we process and for what purposes?
We typically process the following data:
– Salutation
– Name, first name
– E-mail address
These data are in principle processed by us solely for the purpose of providing the service (transmission of your data to the provider).
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data is carried out for the performance of a contract or in order to take steps prior to entering into a contract pursuant to Article 6 para. 1 point b GDPR.
Use of cookies and other technologies
A. General
In providing our website, we use cookies and other technologies. In the following cookie notices we provide you – as a user of our website – with additional information on data processing via the use of cookies and other technologies.
I. What are cookies and other technologies?
Cookies are small text files that a web server can store and read on your terminal equipment (computer, smartphone or similar) by means of the web browser that you use. Cookies contain individual, alphanumeric character strings that enable identification of the web browser that you are using and may also contain information on user-specific settings.
In addition to cookies, we use other technologies as follows:
– Using so-called “local storage technology”, data is only stored locally, i.e. solely on your terminal equipment and not on the web server, in the so-called “local storage” of your web browser. In contrast to cookies, data stored using local storage technology does not possess an expiry date and is not automatically deleted without further action; you can, however, delete this data yourself via your web browser. Please refer to the instructions of your web browser manufacturer on how to delete data stored using local storage technology.
– In addition, we have integrated so-called “tracking pixels” (also called “pixels”, “pixel tags” or “web beacons”) on our website. Tracking pixels are small, usually invisible, image files that are automatically loaded by a web server and can provide information about your web browser or terminal equipment as well as your use of our website. This information can in turn be used to create a profile that is recognised when you visit our website again.
The aforementioned cookies and other technologies are hereinafter collectively referred to as “cookies”.
II. What types of cookies and other technologies exist?
We distinguish between essential cookies on the one hand and optional cookies on the other:
– Essential cookies are those that are technically necessary for the functionality as well as for ensuring the security and stability of our website and information technology systems. We also assign to this category those cookies that store certain settings that you have made, options selected or information entered until you close your web browser (at the latest), in order to provide the desired function that you have requested (e.g. login status, language setting etc.). Your consent is not required to store or read essential cookies. You cannot, therefore, manage essential cookies via the settings of the consent management service that we use, but only via your web browser and delete cookies stored there or block storage of cookies.
– Optional Cookies are those that are not essential for functionality nor to ensure the security and stability of our website and information technology systems, but are used for analysis or marketing purposes. These cookies can, for example, be used to compile anonymous statistics and collect information on how you use our website, which enables us to analyse the use of our website and thereby optimise it. We also assign to this category those cookies that store certain settings that you have made, options selected or information entered; these remain after you have closed your web browser in order to provide the desired function that you have requested (e.g. login status by selecting “Remember my e-mail address”, wish list, compare list etc.) over a longer term. To store or read optional cookies, your prior consent is generally required. You can consent to the use of optional cookies and withdraw any consent that you have granted at any time with future effect via the settings of the consent management service that we use.
Both essential and optional cookies may be so-called “session cookies” or “persistent cookies”, which differ in their intended lifetime or functional life:
– Session cookies are stored on your terminal equipment and are automatically deleted when you close your web browser.
– Persistent cookies (or permanent cookies) are stored on your terminal equipment and are not automatically deleted when you close your web browser, but remain on your terminal equipment for a predefined period of time.
– Data stored using local storage technology does not have an expiry date and therefore has unlimited functional life.
Note: You can generally delete cookies and data stored using local storage technology yourself via your web browser. For details, please refer to the instructions of your web browser manufacturer.
B. Use of cookies on our website
I. Essential Cookies
1. Which essential cookies are used for what purpose and for how long?
| Service | Purpose | Service provider | Functional life |
| Consent management | Obtaining and managing consent and storing information about consent decisions | Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany | unlimited |
| Content Delivery Network | Security and stability | Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA | 30 days |
| Load Balancer | Security and stability | – | 8 hours |
| Language detection | Language detection for user-specific language display of the website | – | Until your web browser is closed |
– Consent management
In order for you to manage the use of optional cookies on our website, we have implemented a consent management service. Via the consent management service, the first time you access our website, you will be presented with a previously defined query (“Cookies, other technologies and miscellaneous services”), which allows you to accept or decline the use of optional cookies by clicking the appropriate button. In addition, clicking on “settings” will take you to the settings of the consent management service, where you will find inter alia a simplified cookie list, classified by type. With the consent management service, you can inter alia find out about the purposes of the cookies that we use, the data processed in each case as well as any data recipients and, in the case of optional cookies, you can give or withdraw your consent at any time by selecting or deselecting the relevant box.
Please note that essential cookies are already stored upon accessing our website and that the relevant box is preselected. It is not possible to deselect essential cookies via the consent management service. The functionality of the consent management service itself requires the use of certain cookies.
Service provider information:
Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany
Website:
https://usercentrics.com/
General Terms and Conditions:
https://usercentrics.com/terms-and-conditions/
Privacy Policy:
https://usercentrics.com/privacy-policy/
– Content Delivery Network
To optimise the loading times of our website, we use a so-called “Content Delivery Network” (hereinafter “CDN”) of the service provider Cloudflare, Inc, 101 Townsend St, San Francisco, CA 94107, USA. A CDN is a network of geographically distributed servers connected via the Internet that can be used to deliver web content faster and more securely. Against this background, personal data may also be stored and processed by the service provider outside the EU or the EEA and thus in a third country, in particular in the USA.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Cloudflare, Inc. is certified under the DPF and included in the Data Privacy Framework List.
Service provider information:
Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA
Representative in the European Union:
Cloudflare Portugal, Unipessoal Lda., Largo Rafael Bordalo Pinheiro 29, 1200-369 Lisboa, Portugal
Website:
https://www.cloudflare.com
Privacy Policy:
https://www.cloudflare.com/privacypolicy/
– Load Balancer
For load distribution we use a so-called “load balancer”. With a load balancer, web requests are sent to a load balancing server, which in turn redirects the web request to an internal server. To avoid being routed back and forth between different servers within a session and to ensure uniform processing, your web requests are forwarded to the same server. To identify that server and to ensure correct redirection, we use a cookie with a lifetime or functional life of eight hours.
– Language detection
We use a session cookie to enable user-specific language display of our website. In so doing, the language of your web browser will be detected and our website displayed for you in the same language.
2. On which legal basis are essential cookies used?
In order to be able to demonstrate that – or whether – you have consented to the use of optional cookies requiring your consent, we store the information about your consent, whether given or not, in order to fulfil our legal obligation to provide evidence in accordance with Article 6 para. 1 point c and Article 6 para. 3 point a GDPR in conjunction with Article 7 para. 1 GDPR.
Furthermore, we use essential cookies for the purposes of legitimate interests in accordance with Article 6 para. 1 point f GDPR.
Our legitimate interests pursued are:
– Ensuring the security and stability of our website and information technology systems, for example by protecting against attacks in the form of targeted server overloads (Denial of Service attacks) or by using optimal load distribution on servers
– Establishment, exercise or defence of legal claims
– Providing and guaranteeing the proper functionalities of our website.
3. How can I object to the use of essential cookies?
You can exercise your right to object by means of the blocking options described below under “Deletion/Blocking of Cookies” (cf. Article 21 para. 5 GDPR), i.e. by blocking essential cookies via your web browser settings.
Please note that if you delete without blocking, essential cookies will be used once again when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.
II. Optional cookies
Using the following information, we would like to enable you to make a well-founded decision for or against the use of optional cookies and the associated data processing.
1. Which optional cookies are used for what purpose and for how long?
| Service | Purpose | Service provider | Functional life |
| Google Analytics | Web analysis | Google Ireland Limited, Gordon House, Barrow Street,Dublin 4, Ireland | Up to 2 years |
| Google Ads Conversion Tracking | Marketing | Google Ireland Limited, Gordon House, Barrow Street,Dublin 4, Ireland | Up to 2 years |
| Google Ads Remarketing | Marketing | Google Ireland Limited, Gordon House, Barrow Street,Dublin 4, Ireland | Up to 2 years |
| Google Ad Manager | Marketing | Google Ireland Limited, Gordon House, Barrow Street,Dublin 4, Ireland | Up to 2 years |
| Microsoft Advertising | Marketing | Microsoft Ireland Operations Limited,One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland | Up to 390 days |
Web analysis
Subject to your consent, we use web analysis cookies in order to analyse the use of our website and thereby be able to improve it continuously. The anonymised user statistics obtained (e.g. number and origin of website visitors) enable us to optimise our website and improve its design – such as by placing frequently accessed information or topics on our website at the right location to meet demand.
Against this background, we use the services detailed hereafter:
– Google Analytics
For web analysis we use “Google Analytics”, a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”), with the “IP anonymization” extension (also called “IP masking method”). To this end, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR. Google will accordingly process the data collected (data about your terminal equipment or web browser, IP addresses and your website or application activities) on our behalf for the purposes of evaluating your use of our website, compiling reports on website activity and providing other services relating to website and internet usage.
Data collected within the context of Google Analytics may be stored and processed by Google or subprocessors of Google outside the EU or the EEA and thus in a third country, in particular in the USA. The IP masking method that we use ensures that before the IP address is transferred to a Google server in the USA and stored there, it is shortened within EU member states or in other EEA member states so that no IP address is transferred in its entirety, thereby preventing or considerably complicating identification of a person. Only in exceptional cases will the complete, i.e. entire, IP address be transferred to a Google server in the USA and only shortened there.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Google LLC is certified under the DPF and included in the Data Privacy Framework List.
Service provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google Ads Data Processing Terms:
https://privacy.google.com/businesses/processorterms/
Terms of Service:
https://marketingplatform.google.com/about/analytics/terms/us/
Overview of data usage in Google Analytics:
https://support.google.com/analytics/answer/6004245?hl=en
Privacy Policy:
https://policies.google.com/privacy
Technical explanation of “IP Anonymization (or IP masking) in Google Analytics”
https://support.google.com/analytics/answer/2763052?hl=en
Additional note:
If you wish to deactivate Google Analytics across all websites, you can download and install the “Google Analytics Opt-out Browser Add-on” at https://tools.google.com/dlpage/gaoptout?hl=en. This option only disables web analysis as long as you are using a web browser for which you have installed the add-on.
Marketing
Subject to your consent, we use marketing cookies. Marketing cookies can detect whether you have accessed an advertised website and what content has been – and is being – used by you to display advertising content that is relevant to you and tailored to your interests, to limit the frequency with which advertisements appear and to measure the success or effectiveness of advertising campaigns.
Against this background, we use the services detailed hereafter:
– Google Advertising Products
For marketing purposes, we use the following advertising products of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”).
We use the advertising product “Google Ads” (formerly: “AdWords”), which enables us to display advertisements inter alia in Google search results, in the Google partner network or on other Google platforms. When you interact with an advertisement placed through Google Ads, such as by clicking on an advertisement, “Google Ads Conversion Tracking” uses a cookie to track whether you have subsequently completed an action (“conversion”) defined by us, such as subscribing to a newsletter. The information collected with the help of the cookie involved is provided to us by Google in the form of so-called conversion statistics, from which we can read, for example, the total number of anonymous users who have clicked on our advertisement. We do not ourselves receive any information that would enable personal identification. In addition to Google Ads Conversion Tracking, we use “Google Ads Remarketing”, which enables advertisements to be displayed in the Google partner network during your subsequent internet usage, after you have visited our website. To this end, Google records your usage behaviour when you visit various websites in the Google partner network, whereby, according to Google, pseudonymisation is used. One further advertising product that we use is “Google Ad Manager” (formerly: “DoubleClick”) to present targeted advertisements to you based on your perceived interests. A pseudonymous identification number is assigned to the web browser that you are using in order to check which advertisements have already been displayed in your web browser and which of them you have accessed.
Data collected within the context of Google Advertising Products may be stored and processed by Google, also for its own purposes, outside the EU or the EEA and thus in a third country, in particular in the USA. We have no influence on further data processing by Google.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Google LLC is certified under the DPF and included in the Data Privacy Framework List.
Service provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website:
https://marketingplatform.google.com
Privacy Policy:
https://policies.google.com/privacy
– Microsoft Advertising
For marketing purposes, we use “Microsoft Advertising” (formerly: “Bing Ads”), an online advertising program of Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; parent company: Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA (hereinafter collectively “Microsoft”).
Within this advertising program, we have the option of placing advertising content and advertisements in the service provider’s advertising network (Microsoft Audience Network) or also in search results of the internet search engine “Microsoft Bing”, which can be displayed to you specifically on the basis of your presumed interests (personalised ads). In addition, using so-called Universal Event Tracking (UET), we can set and track whether and how our content and ads placed via Microsoft Advertising are interacted with. This means, for example, that if users access our website via such content or ads, we can also track user activity on the respective website, including the length of time spent on the website and which areas of the website were accessed. This is done by using various cookies, some with unique identifiers (unique IDs), and by collecting various data, including IP addresses, which are stored by Microsoft for up to 390 days. Data collected by Microsoft Advertising is also processed by Microsoft for its own purposes, including improving its own services and for reporting and performance analysis purposes. We ourselves, in principle, only receive anonymised statistics from Microsoft from which we can read, for example, the total number of users who have clicked on one of our advertisements. For us, it is not possible to identify you personally.
Data collected within the context of Microsoft Advertising may be stored and processed by Microsoft, also for its own purposes, outside the EU or the EEA and thus in a third country, in particular in the USA. We have no influence on further data processing by Microsoft.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Microsoft Corporation is certified under the DPF and included in the Data Privacy Framework List.
Service provider information:
Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; parent company: Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, USA
Website:
https://about.ads.microsoft.com
Privacy Policy:
https://privacy.microsoft.com/privacystatement
Additional note:
If you wish to turn off personalised ads by Microsoft, you can set the respective setting at https://account.microsoft.com/privacy/ad-settings.
Tag management system
For the management and control of the web analysis and marketing services described in more detail above, we use a so-called tag management system on our website. This enables us to integrate the aforementioned web analysis and marketing services on our website and to manage and control their use without having to change the source code of the website. The tag management system itself does not store any information on your terminal equipment and is only executed, i.e. only processes and transmits or transfers data, if you have consented to the use of at least one of the web analysis and/or marketing services integrated via the tag management system.
Against this background, we use the services detailed hereafter:
– Google Tag Manager
We use the “Google Tag Manager”, a tag management system of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”). In this respect, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR.
Data transmitted to Google within the context of the Google Tag Manager may be stored and processed by Google or subprocessors of Google outside the EU or the EEA and thus in a third country, in particular in the USA.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Google LLC is certified under the DPF and included in the Data Privacy Framework List.
Service provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google Ads Data Processing Terms:
https://privacy.google.com/businesses/processorterms/
Terms of Service:
https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/
Privacy Policy:
https://policies.google.com/privacy
2. On which legal basis are optional cookies used?
We use optional cookies on the basis of the consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR.
3. How can I withdraw the consent that I have given to the use of optional cookies?
When you (first) access our website, we request inter alia your consent for the use of optional cookies by means of a predefined query (“Cookies, other technologies and miscellaneous services”). You can withdraw the consent that you have given at any time with effect for the future and thereby prevent further collection of your data by deselecting optional cookies (web analysis, marketing) in the settings of the consent management service.
If and insofar as you do not consent or withdraw consent already given (further) data collection by means of optional cookies requiring consent and the associated data processing will cease. This presents no drawbacks when using the website, unless you also deactivate the cookie functions for essential cookies.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
As an alternative to withdrawing your consent, you can also make use of the options described below under “Deletion/Blocking of Cookies” to delete or block cookies using the information provided there.
C. Deletion/Blocking of Cookies
Cookies are stored on your terminal equipment, so you have the control over them. If you do not want us to recognise your terminal equipment, you can deactivate or delete cookies already stored on your terminal equipment – manually or automatically – at any time and/or block storage of cookies with future effect by making the appropriate setting in your web browser software, e.g. “do not accept cookies” or similar. Most web browsers can also be configured in such a way that cookie storage is only accepted if you agree to this separately on a case-by-case basis. If you do not wish to accept cookies from our service providers and partners, you should have your web browser set to “block third-party cookies” or similar. Usually, the “Help” function in the menu bar of your web browser shows you how to deactivate or delete cookies already stored there and how to decline new cookies. For details of the options described, please refer to the instructions provided by your web browser manufacturer.
Please note that if you delete without blocking, any essential cookies will be used the next time and we may ask you once again for your consent to optional cookies when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.
You can manage the settings for the use of optional cookies and the associated data processing at any time in the settings of the consent management service.
Integration of third-party services
In providing our website, we integrate various content and functional elements (hereinafter also referred to collectively as “services”) that are obtained from the web servers of their respective providers (hereinafter referred to as “third-party providers”). For the proper presentation and provision of the services, it is always necessary that your IP address is transmitted to the respective third-party provider. Although we endeavour to only integrate services where the respective third-party provider only uses the IP address to deliver the services, we have no influence on the further processing by third-party providers.
When you access our website for the first time, we also ask you for your consent to the transmission of data to third-party providers associated with the use of miscellaneous services with a previously defined query (“Cookies, other technologies and miscellaneous services”). If you do not already give your consent with this previously defined query, third-party services requiring your consent will be blocked on our website and no data will be transmitted to third-party providers. Instead, you can give your consent separately for individual third-party services in each case by clicking on “Accept” in the respective blocker. If you do not want to consent to each third-party service individually in the future and want to be able to load them without the respective blocker, you have the option of additionally selecting “always accept” or similar and thus also consenting to the respectively associated data transmissions for all other relevant third-party services that you will access on our website in the future.
You can withdraw given consents at any time with effect for the future and thus prevent the further transmission of your data by deselecting the respective service under “Miscellaneous services (optional)” in the settings of the consent management service.
Against this background, we use the services detailed hereafter:
– YouTube videos
We integrate videos from “YouTube” on our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”). For the integrated YouTube videos, the “privacy-enhanced mode” is turned on, so that no cookies for analysing user behaviour are used.
Subject to your consent, we transmit your data, including your IP address, to Google when you load a YouTube video. Data transmitted within this context may be stored and processed by Google, also for its own purposes, outside the EU or the EEA and thus in a third country, in particular in the USA. We have no influence on further data processing by Google.
For a data transfer to a third country, pursuant to the GDPR, additional conditions are to be complied with in order to ensure that the level of data protection guaranteed in the EU is not undermined. In this case, the data transfer to the USA takes place on the basis of the European Commission’s adequacy decision of 10 July 2023. According to this adequacy decision, the USA ensures an adequate level of protection within the meaning of Article 45 GDPR for personal data transferred from the EU to organisations in the USA that are certified under the “EU-U.S. Data Privacy Framework” (hereinafter “DPF”) and included in the “Data Privacy Framework List” (https://www.dataprivacyframework.gov/list), maintained and made publicly available by the U.S. Department of Commerce.
Google LLC is certified under the DPF and included in the Data Privacy Framework List.
Third-party provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website:
https://www.youtube.com
Privacy Policy:
https://policies.google.com/privacy
Data recipients
We may transmit your data to:
– Other companies of the Liebherr Group, provided this is necessary to initiate, perform or terminate a contract, or for our part we have a legitimate interest in the transmission and your predominant legitimate interest is not opposed to this;
– The providers of the functions and any other services you actively use;
– Our service providers that we use in order to achieve the above-stated purposes;
– The recipient or recipients you specify;
– Courts of law, courts of arbitration, authorities or legal advisers, if this is necessary to comply with current law or for the establishment, exercise or defence of legal claims.
Data transfers to third countries
The transfer of data to bodies in countries outside the European Union or the European Economic Area (so-called third countries) or to international organisations is only permissible (1) if you have given us your consent or (2) if the European Commission has decided that an adequate level of protection exists in a third country (Article 45 GDPR). If the Commission has not made such a decision, we may only transfer your data to recipients located in a third country if appropriate safeguards are in place (e.g., standard data protection clauses adopted by the Commission or the supervisory authority following a specific procedure) and the enforcement of your data subject rights is ensured or the transfer is permissible in individual cases on the grounds of other legal bases (Article 49 GDPR).
Where we transfer your data to third countries, we will inform you of the respective details of the transfer at the relevant points in this data protection declaration.
Data erasure and storage period
We will process your data as long as this is necessary for the respective purpose, unless you have effectively objected to the processing of your data or effectively withdrawn any consent you may have given.
Insofar as statutory retention obligations exist, we will be bound to store the data in question for the duration of the retention obligation. Upon expiry of the retention obligation, we will check whether there is any further necessity for the processing. If there is no longer such a necessity, your data will be deleted.
Data security
We use technical and organisational security measures to ensure that your data is protected against loss, inaccurate alteration or unauthorised access by third parties. Moreover, for our part in every case, only authorised persons have access to your data, and this only insofar as it is necessary within the scope of the above-stated purposes. The transmission of all data is encrypted.
As of: May 2024