Food waste is a significant global issue that affects not only household budgets but also the environment. According to a survey conducted by the Food and Agriculture Organization of the United Nations, around 14% of total food produced each year is lost between harvest and retail markets. Furthermore, retailers and consumers waste about 17% of food. Consequently, this does not just drain down money but also add on to the increasing problem of food garbage in landfills.

Why Is It Important To Avoid Food Wastage

- Economic Impact: Spoiled food results in losses at an individual level where people lose their money when the groceries are spoiled.
- Nutritional Value: Freshness of food means more than taste; it implies nutrition too. Fruits and vegetables have their highest nutritional value when they are fresh. However, as time goes by, they lose important vitamins and minerals because they begin to rot.
- Environmental Impact: Food waste has broader environmental implications. Reduced food wastage can considerably lower your ecological footprint ranging from resources used for growing, transportation and storage.
- Health and Safety: Eating fresh food is necessary for health. Spoiled food carries various bacteria that are responsible for contaminating it causing diseases related to eating.
Given these factors, making sure that food lasts longer is not only convenient but also a responsible decision to make. This is where Liebherr’s EasyFresh technology comes into place.

 

The Science Behind EasyFresh Technology

Liebherr’s aim with this technology is to prolong shelf life of fruits and vegetables which results in reduction of wastage.
Here's how it works:
- Humidity Control: Fruits require humidity to stay fresh without drying up. Optimal moisture levels are maintained in our Easyfresh compartments so that your produce does not lose moisture.

- Consistent Temperature: Frequent temperature changes result in faster spoilage. EasyFresh provides a consistent temperature which will help maintain freshness in your food as well as texture, taste and nutrition.
- Optimized Air Circulation: The significance of adequate air circulation cannot be underestimated. Proper air circulation is necessary to prevent moisture buildup and to ensure cooling is even.
Benefits of EasyFresh Technology
- Extended Shelf Life: With the right temperature and humidity, EasyFresh technology helps to keep fruits and vegetables fresh for long periods of time.
- Reduced Food Waste: With less spoilage, you’ll throw away less food. It not only saves money but also reduces waste taken to landfills thus having an environmental impact reduction.
- Nutrient Preservation: Fresh produce stored in optimal conditions retains more of its vitamins and minerals. Through EasyFresh technology, you can enable your food to get maximum nutritional value.
- Convenience: When you are sure that your food will remain fresh for longer it changes dynamics on how you shop and cook. It allows for less frequent grocery trips and reduces the pressure to consume all your perishable goods immediately.

 


Keeping food fresh is crucial for economic, nutritional, environmental, and health reasons. Liebherr’s EasyFresh technology offers a practical solution by creating the optimal conditions for your fresh produce. With controlled humidity, consistent temperature, and efficient air circulation, Liebherr helps extend the life of your groceries, reduce food waste, and ensure you get the most out of your food.