In the supermarket, we have many choices. Should we opt for fresh produce, or preferably frozen food? Find out which products really contain more nutrients and why this is the case in the article below.


We want to enjoy eating fruit and vegetables and to get as many healthy nutrients as possible. The reason for this is that vitamins, minerals, and fiber are vital to us, and our bodies need them to perform a range of different activities.

Frozen fruit and vegetables have gained a bad reputation. Many consumers relate frozen products with lower quality. By contrast, the freshness of fruit and vegetables straight from the supermarket’s fresh produce aisle really seems to stand out. But let’s take a closer look at the journey these products have already made.

From field to fresh produce aisle

“Fresh” doesn’t necessarily mean fresh. The fruit and vegetables straight from the fresh produce aisle may seem healthier, but in most cases, they have already traveled many miles. Fruit and veg have the highest nutrient content immediately after being harvested in the field. However, the goods don’t end up on our plates straight away, but instead, have to endure lengthy detours via the wholesaler. It’s from there that they then make their way to the supermarket. Fruit and veg are often stored here for several days unrefrigerated before it ends up in our shopping basket.  The problem with this long journey is that the vitamins, which are sensitive to light, oxygen, and heat, are lost during transport. In the supermarket, for example, spinach may already contain up to 50% less vitamin C than immediately after harvesting. If stored incorrectly, mold may also form.

The surprising thing about frozen fruit and vegetables

Contrary to many expectations, frozen food ranks highly in retaining its nutrient content. The reason for this is that the fruit and vegetables are blanched with a little water immediately after harvesting and then shock frozen using the quick-freezing method. So, the delay between harvesting and freezing is often just a matter of hours. Freezing preserves the vitamins and nutrients and on route to us in the supermarket none of this nutritional goodness is lost. Shock freezing also means that the taste and consistency stays the same. So, we’ve dispelled the myth that fresh fruit and vegetables are healthier than frozen. But beware! Under no circumstances should the cold chain be interrupted. If the frozen fruit and vegetables form a large clump, then this indicates that at some point they have already been defrosted.

Our preference is “home-grown”

Fruit and vegetables are grown at home always taste better! When freshly harvested, they also have the highest nutrient content. This also means you can also be certain that neither chemical pesticides nor genetically modified seeds were involved. If you have a particularly abundant harvest, then freeze everything you can’t eat immediately in your Liebherr freezer (view the range) so that you still enjoy your vitamin-rich harvest in the winter.

Always remember that preparation is everything!

Once you have your fruit and vegetables ready to go in the kitchen, preparation is key. Whether frozen, from the supermarket, or fresh from the garden, if you boil the vegetables for too long and use too much water, almost all the important nutrients are lost. It is best to steam them in a water bath to preserve as many vitamins and minerals as possible. You should put the frozen vegetables directly into the pan or pot without defrosting and do not let them defrost at room temperature. On the other hand, it’s preferable to defrost frozen fruit gently in your refrigerator.

I hope you enjoyed this article! ?

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