Under the motto “New Thinking”, Liebherr Household Appliances will be presenting innovative ideas and products covering more than 1,850 m2 at the International Consumer Electronics Fair in Berlin from 31 August until 05 September 2018. Monolith, MyStyle, digitisation and customisation are the keywords. More info on individual topics at the IFA 2018 in our overview.

“New Thinking – cooling redefined”

The Monolith is the heart of every kitchen

Liebherr will present, for the first time in Germany, the new Monolith generation at the IFA 2018 under the motto “New Thinking – cooling redefined”. With its gigantic dimensions (213.4 cm tall), the Monolith marks the beginning of a new era in the world of cooling and freezing. For example, the fridges (61 cm or 76 cm wide) can be combined as need be with either of the two freezers (46 cm or 61 cm wide). In addition, the space miracle is equipped with large drawers – in the freezer and in the fridge compartment.

The highlight of the new Monolith series is surely its complex design. High-quality materials such as stainless steel and aluminium in the interior, but also the possibility of integrating kitchen-specific door panels (for example for designer kitchens), make the Monolith the heart of the kitchen.


“New Thinking – for long lasting food freshness”

Liebherr will present BioFresh solutions for every need at the IFA

Under this motto, Liebherr will be present the fresh world of BioFresh – for all needs. At the fair stand, Liebherr will be presenting BioFresh models for ambitious newcomers, as well as for individualists with high standards of design, function and material. The latter models not only have a conventional BioFresh zone for storing food at just over 0 °C, but also a fish & seafood safe. Here, the temperature can be cooled down to -2 °C if necessary – ideal for fish and seafood. This means that the bacterial growth is reduced by up to 50 percent and the storage time is extended by 30 to 100 percent, depending on the type of fish. With the side-by-side appliance with a spacious cooling and freezing compartment as well as three BioFresh drawers, Liebherr will reveal the ideal appliance for those who need plenty of space and for large-scale shopping.

“New Thinking – customised solutions”

In this area, Liebherr will present combined fridges and freezers at the IFA 2018. Thanks to heated side walls and/or ceilings, they can be put together according to personal preferences to create an individual freshness centre with different climate zones. Depending on the size of the kitchen, there are endless combination possibilities. The modular SBS solutions enable creative kitchen design and can be combined both next to and on top of one another. At the IFA, Liebherr will present seven options for putting together an individual freshness centre.


“New Thinking – for your individual lifestyle”

MyStyle Image

Customised products are completely on trend. Under the motto “New Thinking – for your individual lifestyle”, Liebherr offers the unique opportunity to design fridges just the way you envisioned them with MyStyle. The appliances can be designed online by means of a configurator. You can select from a myriad of colours and patterns – but individual letterings and personal photos can also help to spruce up the fridge. A wide range of different storage racks, lighting solutions and door variants mean that eye-catching elements can also be introduced on the inside of the MyStyle appliances. In future, should you want a new favourite photo or a new trendy colour, a “cover” can be applied to the appliance in just a few simple steps.


Thanks to the FridgeCam powered by Smarter, you can have a look inside your fridge from anywhere With the integration of the Liebherr FridgeCam powered by Smarter, which is available for pre-order, it is always possible to take a look inside the fridge, wherever you are. Modular integration of the camera in the door and inside the fridge is possible. Each time the door is closed, the FridgeCam photographs the interior and then sends the image to an image recognition system. Optical food recognition is currently being developed, with the intention that this will automate the creation of stock lists in future.


Unique design by Liebherr

The latest appliance from the art series “PaintingArt” combines art with enjoyment. The premium look with an abstract surface offers the viewer room for inspiration and ideas. The PaintingArt appliance not only impresses on the outside but also on the inside, thanks to the A+++ energy efficiency class, NoFrost and DuoCooling. Furthermore, Liebherr will display the three latest ColourLine colours Neon Orange, Kiwi Green and Frozen Blue, as well as another fridge-freezer combination in a stainless steel look.


Visit us at the IFA 2018 in hall 2.1, stand 201, and get to know our innovations. We look forward to seeing you! If you liked this article on the IFA 2018, feel free to share it on social media networks such as Facebook. If you have any questions, please contact us. Just use the comment function below this article or join in a discussion with us on Facebook.